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If I've said it once, I've said it at least 47 and a half times: If you want to stand out with your communication and your customer service, as either an individual or a company, then speak human! Avoid the soul-sucking, impersonal "drone-tone" of corporate-speak! Avoid "deja moo" (the feeling you've heard this bull before) and embrace "deja-new" whenever you have the chance to connect with a customer or coworker. So when an
audience member (thank you LR) suggested I check out the fun auto-response she recently received, I knew I'd have to place an order for Native Deodorant myself. Here's the e-mail response I received:
Michael, You
ROCK!
It was just another mundane day at our office when suddenly, Jackie took a look at the computer and her eyes widened. “We did it,”
she exclaimed! “We got an order from Michael Kerr!”
Laura jumped out of her chair and ran to Jackie’s desk. She didn’t even read the entire email – she just saw “Michael” and started screaming in delight! “O.M.G.” Laura shouted. “This is real! We have an order from Michael!”
The entire office erupted in applause. “Party In the USA” blared from the speakers (Jackie’s a huge Miley Cyrus fan) as confetti
rained down from the ceiling and champagne bottles were popped.
The entire Native Team is thrilled you’re a customer! Thank you so much for your support and for giving us a reason to cheer on another
champion of health!
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Now that's how you stand out from the herd to be heard! Given that the #1 reason our customers move on is because they feel underappreciated, why wouldn't we all show our customers the love and appreciation they deserve in an energetic, even outrageous way?

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