Inspiring Workplaces: The Persuasive Power of Social Proof

Published: Wed, 11/08/17

Humor at Work

ISSUE 703 - Nov. 8, 2017


			The Persuasive Power of Social Proof

	"I'll have what she's having." The famous deli scene in the movie When Harry Met Sally is perhaps one of the best known examples of a very effective form of persuasion known as social proof. If you want to influence your fellow employees or your customers to change a certain behavior, then try using one particular strain of social proof known as "the wisdom of crowds." A study cited in the book,Yes! 50 Scientifically Proven Ways to Be More Persuasive, shows how hotel guests were 26% more likely to recycle their towels when a sign in their bathroom let them know that most hotel guests recycled their towels vs. using signs that only referenced the environmental benefits of recycling their towels. Another study cited in The Washington Post looked at the most effective way to encourage customers to use less energy during the summer by using fans instead of air conditioning. The message options included: #1: Informed the customer that they could save $54/month on their utility bill. #2: Told customers that they could prevent the release of 262 pounds of greenhouse gasses every month. #3: Encouraged customers that saving energy was a socially responsible thing to do. #4: Let customers know that 77 percent of their neighbors were already actively using fans to save energy. The most effective message was #4, the one tied to social proof. Social proof was more influential than the promise of saving money! So whether you're trying to reduce workplace accidents, encourage more hand-washing, promote environmentally-friendly behaviors, or heck, just get people to clean up after themselves in the lunch room, consider the power of social proof and link your messages to the behavior of other employees or customers.

		Mike's Fun at Work Tip

Today is Abet and Aid Punsters Day, so here's a resource for you to try if you're looking for a clever, punny name for a title, product, or service: Yes, the "Pungents" offers a 24-hour turnaround punning service ($20.00 USD) to abet and aid you in all your punning needs. If you don't want to fork out the money, turn it into a workplace contest and solicit ideas from your fellow employees.
		Quote of the Week

“Hanging is to good for someone who makes puns. He should be drawn and quoted.” Fred Allen
		It's a Wacky World

Here are a few of my favorite punny business names from around the world: Jack the Clipper (London-based hair salon) Florist Gump (flower shop) Tree Wise Men (landscapers) Frying Nemo (fish and chips food truck) Pane in the Glass (window shop) Life's a Cabernet (wine shop)

Customer Service Leadership Summit, Calgary, November 15 Four great speakers, an industry panel, loads of fun. Attendees are flying in from all over western Canada - how about you? Last day to get the advance rate!

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