My wife and I recently enjoyed a fabulous meal at a funky little restaurant in the town of Field, nestled in the Canadian Rockies just a skip and a long hop down the road from Lake Louise. In addition to the amazing food, The Truffle Pigs Bistro (and what a great name that is) does a few simple things to connect with its customers and add a little charm into the mix. 

On their menu they include a funny, personalized and charming introduction to the owners, restaurant and staff (who they reference as the "quirky small-town cast"). I don't care how serious your business is or what business you are in - everyone should take a page from their menu. Your customers, not to mention prospective employees, want to meet the real people lurking behind the professional titles and roles. Don't give people the blahs with all the "blah blah blah" talk on your website, annual reports, organization charts or wherever you mention your employees...instead introduce everyone, from the big kahuna on down, using real, conversational language. Include fun, personalized photos. Or include photos of everyone's dogs or kids. Share their personal interests, passions or nicknames. Explain why they are great to work with or why they love working with your organization. Just do something to put a human face on your business to help people connect with you. 
 
The Truffle Pigs also has a giant blackboard above the bar with a list of Words To Live By, such as the one featured in today's Deep Thought of the Week. This is a simple idea any business can do, and for bonus points, use quotes and sayings that are relevant to your particular business, profession or setting. 

They also have a list of Things Field People Don't Understand (such as traffic jams or long summers) which helps give visitors a sense of the community while also connecting to the local community by listing things only the locals can relate to and laugh about. So what could you do in your business to connect to the local community in a fun way? Maybe it's a "Top-10 reasons we love working in ______" list, a local heroes wall of fame, or a trivia list related to your community - something that gives your customers and employees a better sense of place in your business.