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 I'm speaking this week in beautiful South Africa, home to stunning beaches, delicious wines, lovely people and a whole lot of lions. South Africa also happens to be home to Kulula Airlines, which, judging by their jets, has literally branded themselves as a fun airline. Everything is labelled in a fun way: the emergency row is called the "throne zone," the
rudder is "the steering thingy" and the overhead
compartments are "VIP seating for your hand luggage."
One of their six core values is Great Fun, which they define
as: "We help people lighten up. Smiles and jokes are free.
We always want to
be genuinely friendly and provide the
right environment for our staff's
natural talent to shine."
In keeping with their fun image, Kulula sent out a press release on April 1st, 2011 announcing their foray into the commercial skywriting business using their passenger jets - promising minimal discomfort to passengers.
To help promote their fun brand, they even revamped an old-school 1976 Chrysler Special Edition to look like one of their airplanes, complete with the green color, fun labeling, drop down oxygen masks, adjustable reading lights and an ejector seat. The car cruises around South African streets soliciting miles of smiles while strengthening their offbeat, friendly brand. |
