Anyone can learn the names of their employees or customers, but how many people take the time to learn the names of their customers' dogs? I met a salesperson last year who not only learned the names of his key clients' dogs, but also sent birthday greetings on the dogs' birthdays! Why? Because he recognized that to his rural farming clients, dogs are valued members of the family and workplace. In other words, he wasn't just dropping names, he demonstrated that he recognized what mattered to his customers. 

 

Similarly in the workplace, true recognition isn't about just naming names or handing out "Employee of the Month" honors from on high. Eons ago when I had a real job for a boss who frowned upon me working in my underwear the way I am now (am I over-sharing?), I received a special award from on high. Of course I was honored. I was less honored, however, when the award was given to me by someone who I'd never met before and for something other than what I thought I was receiving the honor for!

 

So here is a simple checklist of questions to ask before recognizing someone (and I'm speaking here of the more formal kind of recognition, not the day-to-day types of recognition I always encourage you to do) in your workplace to help make the recognition as meaningful as possible: 

 

Who? Who would the person most appreciate receiving the honor from? Perhaps it's a colleague, an employee, or even a valued customer or family member.

 

How? Is the honor being bestowed in a manner than the person would appreciate? Some employees will revel in a public parade, but many are horrified at the prospect, so make sure you really understand the tone the person would most appreciate: Private or public? Understated or overstated? Disco-themed rollerblading bash or British-style tea and crumpets?