To add some fun to your meetings and to help your team brainstorm from some different perspectives, try creating a few stock, exaggerated imaginary characters who attend all your meetings. Make one an imaginary superhero - someone who represents your company values in an outrageously exaggerated way. When you brainstorm or debate a new decision, you then get to ask, "What would Super Dave do?" (Of course, I'm confident you'll come up with a wittier, more descriptive name than Super Dave.) 

 

Then create a character who represents your most ideal customer, and a character who represents your most powerful nemesis (perhaps your main competitor), after all, every great superhero requires a super villain! Flesh out their attributes, then use the characters as points of reference in all your planning, brainstorming and communication efforts. Remember, the entire planet is depending on you!