Inspiring Workplaces: Starting Off on the Right Foot With Your Customers

Published: Wed, 06/14/23

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Inspiring Workplaces ISSUE 976 - June 14, 2023
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    Starting Off On the Right Foot With Your Customers
   



 
The best kind of humor to incorporate into your business is relevant humor that makes people feel good - perhaps even footloose and fancy free. And you'll earn bonus points if you reduce a painful point of friction with your customers to boot! (And yes, pun intended as you'll see.)

When you phone into the Kansas City Foot and Ankle Medical Center you are greeted with some lively music and an enthusiastic DJ-style voice recording saying: 

"Don't you just hate being put on hold? Well, we're going to get to you just as
soon as we can, but when patients rate you 4.8 out of 5 stars on Google,
you know you're going to be pretty popular, so while you're waiting,
we'll share some of our favorite songs that are about or related to feet,
according to an informal survey our staff conducted."

The songs include the Four Seasons hit, Walk Like a Man, Kenny Loggin's Footloose, and Get On Your Feet by Gloria Estevan.

Customers can hit zero anytime to leave a message or stay on hold listening to a selection of snippets from toe-tapping foot-related songs, interspersed with marketing information about the clinic. 

The clinic has managed to reduce a customer experience point of friction in a relevant, creative, and fun way. And I guarantee you, there are opportunities in your business to do the exact same thing!

And one footnote (see what I did there?): This brilliant example was passed along to me by my good friend, customer service trainer extraordinaire Jeff Mowatt, who passed it along from another fabulous customer experience speaker, Shep Hyken. (If you want a steady stream of great customer service insights and ideas then sign up for Jeff's newsletter at 30-Second Customer Service Tips.)

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    Mike's Fun at Work Tip
 
There was a reason why recess was so popular - with both kids and teachers! Well, June 15 is official Recess at Work Day. A day to remind us of the importance of taking playful breaks before we break! So why not take 15 minutes tomorrow to have an impromptu paper airplane contest or an office mini-golf tournament. For more recess at work ideas pop on over to Recess at Work Ideas for Your Workplace.  
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    Quote of the Week

"The first half of life is learning to be an adult. The second half is learning to be a child." Pablo Picasso 
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    Funny Business
 
As seen on a clothing label:
 
For best results:
Machine wash cold. Tumble dry.

For worse results:
Drag through puddle behind car.
Blow dry on roof rack.
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WANTED: Audiences in Need of Inspiration! Respond to this email to find out how Michael can help re-energize your workplace!

“We could not have asked for a better way to kick start our conference! We hugged our bellies laughing throughout the entire 75-minute presentation. What an impression you’ve left us this year.” Carmen Leung, CSHP Seminar




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If you want to create a truly inspiring workplace that drives outrageous results, then you need to nurture as many culture champions as possible. Find out how The Culture Leadership Academy can help you achieve outrageous results in your workplace!
 
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